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When Karl Birkenstock took the contoured footbed insole invented by his grandfather Konrad and turned it into a health sandal in 1963, it was not an immediate hit. But 60 years later, the inimitable German brand could be valued at $8bn in an initial public offering.
Thanks to "Barbie" and a coronavirus pandemic that kept people working at home, Birkenstock sandals are more popular than ever. Now, company CEO Oliver Reichert is preparing to take the company public in October.