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Organised, since last year, at the Milan Convention Center, the Esxence trade show has become a key event for the independent perfume industry in Europe with, this year, nearly 300 brands and 10,300 visitors (professionals and perfume lovers). Premium Beauty News made the trip to Milan to identify the main trends in niche perfumery.
Since the health crisis, floral notes are all the rage. Brands are banking on their cheerful tones to make us see life in pink. White flowers in particular,.