Finland, known for its rich musical heritage, has witnessed a significant shift in its acceptance of Artificial Intelligence (AI) in music over the past few years. According to a recent study titled "Listening to music in Finland 2023", conducted by Teosto and Music Producers – IFPI Finland ry, the once skeptical Finnish audience seems to have warmed up to AI s role in music creation and presentation.
A recent study conducted by IFPI Finland ry reveals a significant shift in Finnish music preferences over the past decade. The Music Listening in Finland 2023 study conducted by Norstat’s consumer panel in August 2023 surveyed over a thousand individuals aged between 13 to 75, with a majority falling within the 13-18 age group.
In a noteworthy transformation, Finnish music taste has evolved into a diverse pop-centric culture over the last ten years.
According to the Music Listening in Finland 2023 study conducted by Teosto and IFPI – Musiikkituottajat ry, music holds importance for 89% of Finns. The research, conducted in August 2023 with over a thousand participants aged 13 to 75, with a majority falling in the 13–18 age group, sheds light on evolving music consumption habits in Finland.
Intensive music listening through headphones is on the rise, constituting nearly 50% of all music consumed, as per Finnish estimations.
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