The pearl industry has always been susceptible to sudden and dramatic change, with everything from diplomacy to disease capable of reshaping the landscape. SAMUEL ORD puts the industry under a microscope in three key markets as a remodelled pearl industry enters a post-pandemic era.
Once upon a time – believe it or not – branded jewellery didn’t exist. To be clear, the industry has always had brands, but a ‘jewellery brand’ is quite different to ‘branded jewellery’.
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