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To insource or outsource media buying? That is the question/Unsplash
Who should handle a company’s media activities? This is an internal struggle that most companies of all sizes face in the current economic instability and amid ever-changing consumer data security practices. Here, Karen Phelan, writing for the Advertising Media Forum, discusses the pros and cons.
In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives.
Although the question of insourcing versus outsourcing is not a new one, it is being asked more
frequently mainly due to economic pressures. Today, more than two-thirds of B2B companies outsource
Youth radio stations join forces for Shine Heroes
SPIN 1038, SPIN South West, Beat 102-103 and iRadio are helping to find eight Shine Heroes as part of the Shine Festival this year.
The radio stations, represented by Media Central, are inviting schools and listeners to nominate a teenage girl who has shown courage, kindness, resilience, or community spirit.
iRadio, Beat and the SPIN stations have partnered with Life Style Sports, brokered by Core Sponsorship and Mediaworks.
Listeners will nominate two heroes from each radio station. All eight girls will feature prominently across the youth stations over a fortnight. They will then go forward to represent their region, at the national online event, SHINE 2021 where their unique uplifting stories will be shared and celebrated.
Media Centralâs Youth Stations to Support Annual SHINE Festival
February 19, 2021
A number of Irish radio stations around the country including Beat 102-103, SPIN 1038, SPIN South West, iRadio as well as the radio sales house Media Central, have teamed up to support the Shona Project and the SHINE Festival which aims to empower Irish girls by bringing them together to hear from a panel of inspirational speakers and to celebrate themselves and each other.
The Shona Project runs the annual SHINE Festival which this year takes place online, starting on International Womenâs Day on March 8th and concluding on March 10th. Over the three-day period 80 speakers, across six stages will participate in the event while a number of Irelandâs best-known contemporary female artists will also make an appearance.