Why the narrow path for junior creatives into the ad industry is impacting diversity
The advertising industry has found itself on a pedestal as roles for entry-level creatives appear few and far between, creating a backlog of talent trying to find their way in. Agencies have fallen back on hiring through knowing someone, that knows someone; and the influence of having AWARD School on a resume is narrowing the field of potential talent to be recruited. What this equates to then is a question of diversity in the industry.
Mumbrella s Zoe Wilkinson shares the experiences of junior creatives trying to break in, and examines the leaders view on diversity and recruitment to uncover the challenges the industry is facing, raising the question - where to from here?
April 29 2021, 10:23 am | BY Ricki Green | No Comments
Places have begun filling for May’s Sydney Copy School just 20 students max following last year’s COVID cancellation.
Top ad industry tutors (plus a guest journalist) are kindly donating their time and, moreover, rich experience:
· Tim Brown, Executive Creative Director, Enigma Communication
· Jane Caro, Social Commentator, Writer and Lecturer
· Karen Ferry, Creative Director
· Ted Horton, Chief Creative Director, Big Red
· Jonathon Kneebone, Co-founder, Writer/Director, The Glue Society
· Dennis Koutoulogenis, Creative, The Monkeys
· Sinead Roarty, Creative Director, Godmother
· Ralph Van Diyk, Founder and Executive Director, Eardrum
Copy School 2021 will run for five mornings Monday May 10 to Friday May 14. Fee is $495, payable now at copyschool.org.
Don’t make a million-dollar mistake: grow the reach of your business with a multicultural comms strategy
All it takes is one misinterpreted word. David Bartlett, CEO of The Lote Agency, implores marketers to consider multiculturalism in their messaging.
January 15, 2021 10:43
by DAVID BARTLETT
According to the Australian Bureau of Statistics, there are 278 cultural and ethnic groups in Australia and around 21% of Australians speak a language other than English at home. We are, indisputably, a nation of diversity. Yet, this isn’t represented in the advertising and marketing that we see.
When it does occur to marketers that they should be engaging culturally and linguistically diverse (CALD) audiences, it’s too often a poorly funded afterthought. Often, less than five per cent of the budget is allocated to this twenty per cent of the audience and you definitely get the results that you pay for. This is a seriously untapped segment of Australian society.