This public service campaign by BBDO New York shows the dangerous consequences of how the landscape of lockdown has affected young adults’ mental health.
May 14 2021, 12:59 pm | BY Ricki Green | No Comments
The leading gun violence prevention organization, Sandy Hook Promise (SHP), has launched its latest PSA campaign titled The Kids Are Not Alright to bring awareness of the mounting mental health challenges facing America’s youth and teens.
The campaign is directed by Sweetshop’s half-Swedish, half-Hungarian director Jakob Marky, who also spent time in Australia to earn his stripes in the film industry. Created with BBDO NY, the films aim to raise parent’s awareness of this rising threat, and educate them on signs of emotional distress. Because, once you know the signs, you can prevent ALL forms of violence against youth.