This change in family structure has a bearing on future consumption as nuclear families tend to outspend joint families and experiment with more premium products
Mumbai: Emerging from the pandemic, the Indian FMCD (Fast Moving Consumer Durables) market presents significant opportunities. While the pandemic caused much anxiety amongst consumers in general, there was a high demand in the FMCD health and wellness space, according to the latest Sustainability Report from Kantar. New-market segments such as air purifiers, ACs with
As per Kantar s report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effective ad for 2020
Here are the top 20 most creative and effective ads from 2020.
Kantar’s validated ad testing solution also identified five habits from the most effective advertisers.
Throughout 2020, Kantar, the world’s leading data-driven insights and consulting company, tested more than 10,000 adverts for clients around the world. Today, Kantar reveals the adverts that performed most effectively. What makes the
Kantar Creative Effectiveness Awards different from other creativity awards is that consumers are the jury.
Kantar’s COVID-19 Barometer
research showed people wanted advertising to continue during the pandemic, as it provided a sense of normality at a time of 24-hour COVID news cycles. Further