City snapshot: Unilever appoints Royal FrieslandCampina boss as CEO thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.
A powerful brand can literally save a company during times of market distress and volatility, allowing it to rebound while its competitors succumb to market pressure.