They said that the call would assist in reducing the exposure of children to smoking in the country.
Speaking at a news conference on Thursday in Abuja, the Executive Director of CAPPA, Mr. Akinbode Oluwafemi, said that though the stakeholders claim using smoking scenes to drive a point, such should be rated as adult movie.
He said that movies and entertainment materials are veritable tools for the transfer of ideas and promotion of alternative lifestyles.
“Youths are initiated into using tobacco products through advertising and subliminal promotion of smoking scenes in movies, music videos and product placements.
“The tobacco industry has exploited the entertainment sector (films and music videos) to entice and conscript young people into smoking.
CAPPA, Kannywood make case for smoke-free movies
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From left CAPPA Director of Programmes, Philip Jakpor; CAPPA Executive Director, Akinbode Oluwafemi, and Michael Olaniyan, Campaign for Tobacco-Free Kids, CTFK.
A non-governmental organisation, Corporate Accountability and Public Participation Africa, CAPPA, and the Kannywood movie producers have made a strong case for a partnership between tobacco control advocates and movie stakeholders in northern Nigeria to checkmate the menace of smoking scenes portrayed glamorously in movies.
Both organisations made the call at a briefing in Abuja, which had the Chair of Kannywood Women Association of Nigeria, K-WAN, Hauwa Bello, and a movie director, Abdul Ganiyu Bashir in attendance.