Many took to cultivating the fruit after promises of procurement
The farmers of strawberry in Kanthallur and Vattavada have lost their entire crops of two consecutive seasons in the wake of the SARS-CoV-2 wave.
Promoted by VFCPK (Vegetable and Fruit Promotion Council, Kerala), many farmers turned to strawberry cultivation after a steady growth was seen in agri-based tourism in the two cool-season vegetable cultivating villages close to Munnar. Unlike other fruits, the shelf life of strawberry is one or two days. The farmers used to sell the fruits to the tourists reaching the farms and they got good prices for it.