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Sweets boom gone sour: Traditional Japanese confectionery shops struggling

Best-selling sliced yokan toast topper gets all new spring berry flavor

Since its launch back in September of 2018, the sheet-like “sliced yokan” from Kyoto’s Kameya Yoshinaga has become a bit of a breakfast sensation, with more than 330,000 successful sales having been made. The sheets take their inspiration from ogura toast, a sweet dish hailing from Aichi prefecture which sees thickly sliced…

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