If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve. It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus your attention on two specific areas:
Kalibri Labs, the hospitality industry s leading authority on market intelligence and hotel benchmarking in the digital marketplace, has advanced its commitment to sustaining the health of the hotel ecosystem with the release of "Demystifying the Digital Market & Guide to Commercial Strategy." The book, published in partnership with Hotel Business, explores digital disruption, explains how it affects the economics of hotels and defines a framework for the emerging discipline of Commercial Strategy which is designed around the objective of growing hotel asset values.
Article - HVS Market Report Portsmouth, NH Shakes off Pandemic-Era Rust & Shows Promise for Future - By Erich Baum - Situated midway between Boston and Portland, picturesque Portsmouth features a waterfront downtown with a growing hotel market. This article serves as a primer on the markets history, recent performance, and outlook.
It Is Time For Hotel Marketers To Evolve Past Roi | By Stephanie Smith – Hospitality Net hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.