“We noticed in our initial workshops that many small Kiwi business owners don’t fully understand how to use digital tools. That’s why we want to bring them to the rest of New Zealand,” said Panoho. “We had a variety of businesses turning up, including start-ups or side hustles, well-established businesses looking to expand, and companies who have had a difficult time since Covid that are now trying to pivot.” The regional ambassadors will be tasked with delivering the workshops in their region and becoming the go-to digital experts in their communities. Training will be provided on how to deliver a workshop using content developed by digital experts.