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Ad World s Jingle King: The extraordinary composer called Vanraj Bhatia

“ Dhudh ki nadiya wahe ja Koyal ku ku gaye Hey mare ghar angana na bhulo na” The folksy Gujarati song from the film Manthan in the lilting voice of Preeti Sagar touches your heart every time you hear it. So captivating was the song that dairy major Amul used it as its corporate tune and went back to the extraordinary genius who composed it - Vanraj Bhatia - time and again for more pieces. “The Manthan music gave a good identity to our co-operatives and is a signature tune of our campaigns,” says R S Sodhi, Managing Director of GCMMF, which owns brand Amul, describing how the versatile composer’s last work for the company was the chimes of the clock at IRMA, the rural management institute at Anand.

Crime thrillers can take Indian entertainment global: Chakravyuh writer Piyush Jha

Crime thrillers can take Indian entertainment global: Chakravyuh writer Piyush Jha
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

From Mile Sur to Freedom Run and Desh Raga : How Louiz Banks knitted the music together

From ‘Mile Sur’ to ‘Freedom Run’ and ‘Desh Raga’: How Louiz Banks knitted the music together An excerpt from ‘Louiz Banks: A Symphony of Love’, by Ashis Ghatak. Lok Seva Sanchar Parishad conceptualised certain films issued for the public interest because India was going through a critical phase post four decades of independence. Following the assassination of the national leader, there was insurgency in different parts of the country. The continual uprisings of secessionist forces led to a growing disillusionment of the country’s much-famed notion of unity and solidarity. The government thought of using the powerful medium of television, press advertisement and poster campaigns to propagate the idea of a unified India.

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