How web links expire over time, USDA explains program to forgive minority farmers’ debt, and Ford’s electric truck push
Also: Big Milk goes over the edge, Amazon responds to alleged hate crime, and Twitter readies subscription service.
Hello, communicators:
The national milk processors’ organization, MilkPEP, has debuted a new slogan and campaign that aims to reposition milk as “the original sports drink” with an edgy new tone that MilkPEP CEO Yin Woon Rani says has “more swagger and attitude” compared to past campaigns.
“The messaging aims to tap into at least a few macrotrends consumers are taking better care of themselves since the pandemic and gravitating toward food and drinks with fewer additives and cleaner labels,” reports
: :
Local Downhill mountain bike racer DeAngelo Washington will lead some group rides and youth clinics at this weekend s Riverrock Festival. (Photo: Jake Rice, courtesy of Washington) 1/2
Rock climber Kai Lightner started the non-profit Climbing for Change as a way to to increase minority participation in rock climbing. (Photo courtesy of Lightner) 2/2
Growing up in Richmond’s Creighton Court, mountain bike racer DeAngelo Washington said he didn’t know about local bike trails.
“I had no idea we had biking trails in our city,” Washington said. “I had no idea it was actually a sport.” Even with trail access, mountain biking is an expensive sport that was out of reach for Washington and his neighbors.
Caroline Treadway’s first film,
Light, is a long time coming. The director began to struggle with an eating disorder around the age of 13 or 14 but eventually started a process of recovery when she discovered climbing as a young adult. About ten years ago, while building a career as a writer and photographer focusing on outdoor sports, she pitched a story about eating disorders to multiple climbing magazines but none of them bit. It wasn’t until last year that Treadway, now 44, decided she was ready to make a film about the subject.
Light opens up a conversation about eating disorders that reaches far beyond the climbing community, which is a testament to all the time she simmered on the idea.
Good Day Atlanta viewer information: Feb. 10, 2021
By Good Day Atlanta
The climbers hope the College Park wall will draw new climbers from the local community.
ATLANTA -
Climbers aim to break down barriers by building walls:
Walk into College Park’s Tracey Wyatt Recreation Center, and the new addition is impossible to miss: a big indoor rock climbing wall. But the story behind the new attraction is even bigger than the wall itself.
Professional climbers Kai Lightner and Kevin Jorgenson led the way for the new climbing wall, which officially opened to the public late last month. Lightner is the founder of Climbing for Change, an organization dedicated to making the outdoor industry more diverse and inclusive, and Jorgenson is the founder of 1Climb, which has a mission of introducing 100,000 kids to the sport of climbing. With funding from Adidas, the climbers hope the College Park wall will draw new climbers from the local community especially area youth.
Climbers aim to break down barriers by building walls
The climbers hope the College Park wall will draw new climbers from the local community.
COLLEGE PARK, Ga. - Walk into College Park’s Tracey Wyatt Recreation Center, and the new addition is impossible to miss: a big indoor rock climbing wall. But the story behind the new attraction is even bigger than the wall itself.
Professional climbers Kai Lightner and Kevin Jorgenson led the way for the new climbing wall, which officially opened to the public late last month. Lightner is the founder of Climbing for Change, an organization dedicated to making the outdoor industry more diverse and inclusive, and Jorgenson is the founder of 1Climb, which has a mission of introducing 100,000 kids to the sport of climbing. With funding from Adidas, the climbers hope the College Park wall will draw new climbers from the local community especially area youth.