Singer Jeon So-mi, 23, is set to venture into entrepreneurship with the launch of her own beauty brand, stirring both excitement and debate over pricing among fans.
South Korean cosmetic firm Neopharm is set to expand its sensitive skin care brand Atopalm's baby products into China after getting regulatory approval to enter the baby care market.
Fama Ndiaye, the CEO of AGASKIN, a Seoul-based agency specializing in assisting Korean beauty companies expand their global presence, proudly identifies herself as a champion of K-beauty.