A cohort of Gen Z, millennial and Gen X women view frequent trips to the cheap-chic retailer less as a weekly chore than as a therapeutic experience of sorts alone time like you might get while going on a solo hike or getting a massage, but under the guise of errands so they’re easier to carve out with some frequency.
Roaming the aisles of Target has become a form of self-care for some people, especially young women a trend the retailer has amplified on social media and profited by.