Online advertising to grow 5.5% to $12.4bn by 2025, says PwC
July 19, 2021 9:12
Internet advertising is entering a “period of disruption” according to PwC’s latest Australian Entertainment and Media Outlook, as consumer-facing players, such as Google’s Chrome and Apple prepare to change how they will allow consumer data to be collected and used, with a shift towards a more privacy-centric approach.
Though Google has since delayed the implementation of its signalled change to disallowing cookies within its browser until 2023, these developments will take effect over the forecast period, and shift far more of the power over control of data into the hands of the consumer.
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PwC marketer moving to Destination NSW
Apr 20, 2021 – 10.00am
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Justin Papps, 49, is leaving the firm for a venture backed by the
Sayers Group. Mr Papps, who will depart in August, was a founding member of PwC’s Chief Marketing Officer Advisory practice since 2016. His previous roles include being the group head of communications at QBE Insurance. Mr Papps has also spent time as an executive director at Singleton Ogilvy and Mather, and as a general manager Whybin TBWA.(Source: Mi3)
Kathryn Illy, 46, will move from
PwC to a new role at
Destination NSW as the general manager of consumer marketing. She will be responsible for overseeing the Sydney and NSW brands. Ms Illy, currently a director of brand and marketing at PwC, will take up the new role on May 10.