Depending on who you talk to, beach cleanups are valuable opportunities to build environmental awareness, or well-intentioned yet Sisyphean attempts to reduce ocean pollution. There are also cynics who dismiss such events as nothing better than backdrops against which virtue-signaling millennials can take selfies.
Ryan Hevern is in no doubt where he stands.
“We can’t clean it all up, and there’ll be trash there again tomorrow. We know that, we aren’t naive. But if we can help people become more mindful, so they make minor adjustments to their everyday routine, we’ll have a more positive impact on the planet,” he says.