Riot Games harvests honeyfruit in real life to drum up awareness for Wild Rift Details 16 December 2020
Super Mario has mushrooms, while Pacman has cherries. League of Legends also has its own fruit, the honeyfruit, a mystic plant that saves players lives in the game. To drum up hype for the launch of the mobile version of League of Legends, Wild Rift, the team worked with BBH Singapore, Jack Morton, and a world-renowned chef to turn the honeyfruit into an actual fruit which gamers and fans can eat.
According to BBH, which manages creative duties for Riot Games in Southeast Asia, the ingredients were carefully selected and prepared to ensure that the fruit tastes different each time. The flavours ranged from spicy, fizzy, sweet, and chocolatey to herbal. Thai gamers had a chance to try out the honeyfruit at locations across Bangkok, while other gaming creators also received special deliveries of freshly harvested fruits. Meanwhile,