This acquisition of About
Health will be immediately accretive to the Group
earnings.
The customer profile of other brands in Just
Life’s portfolio is similar to that of About Health, and
this provides opportunities to market across the range of
its products.
The recent announcement that Beatrice
Faumuina ONZM has joined the Company as Group Brand
Ambassador has raised the Company’s profile, and this will
continue to expand through its investment in digital,
social, and traditional marketing campaigns.
Just Life
Group CEO, Tony Falkenstein, says the acquisition of About
Health will accelerate the growth of the Company and drive