Unique and memorable experiences still lead the way in tourism growth, reports the Mastercard Economics Institute in their updated Travel Trends 2024. Year to year, global vacationers are spending 12%
Share Saunas, Northern Lights, and Plenty of Winter Adventure in Finnish Lapland Sleighs. Reindeer. Crystallized pines and an endless blanket of powdery snow. In Finland s far north, you’ll find the classic cues of winter at every turn. But there’s more beneath the frozen surface. By Peter Jon Lindberg
PAYTYRRR, WAKE UP!!! No time for pants let’s go!!!
Janne’s mittened fist came thumping on my door like John Bonham on a floor tom,
boomp boomp boomp boomp boomp. How long had I been asleep? What time was it? Where
were my pants, anyway?
Oh right: I’d left them in the mudroom before bed, along with my boots and five layers of Lycra and wet wool. After a rowdy welcome dinner of fish soup and grilled reindeer steak, Janne Honkanen, my host, had coaxed me out for a midnight hike across fields of moonlit snow, followed by a soak in the hot tub, where he regaled me wit