New Motorpoint TV ad campaign to launch on Boxing Day
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Click the thumbs up >Motorpoint will go live with a new television advertising campaign on Boxing Day, side-stepping the use of a ‘Your Car, Your Way’ slogan which created tensions with Pendragon.
The used car supermarket group’s new ‘Car Buying Made Easy’ TV advert focuses on the choice, value, service and quality offered to customers of the business and will be screened on BT Sport, Channel 4, ITV and Sky from December 26.
The campaign, which also features several members of staff from across the Motorpoint network, will also run via digital, OOH, radio and social media channels.