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Launching her brand at the beginning of the pandemic wasn’t in Jane Herman’s business plan, but it worked to her advantage. It turns out that Herman’s single product, a boyish jumpsuit made to her exacting specifications in five shades of garment-washed Japanese cotton twill and raw ecru denim, is very well-suited to lockdown living. The Jump One “is highly functional; it looks cool, but it’s not too ‘fashion,’ and I found that there are a lot of women out there that it really resonated with,” Herman says. Before she knew it last year she’d sold 500 of them.
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