There’s no shortage of debate when discussing U.S. hotel performance or the country’s economic prospects headed into the final months of 2023. One portion of those discussions not requiring debate, however, is the massive lift provided by Taylor Swift’s The Eras Tour. Best believe U.S. hotels were still “bejeweled” when Swift came to town, as concert dates after our previous update (June through early August) increased the tour impact to $208 million in additional U.S. hotel room revenue.
Article - Taylor Swift Impact Grows to $208M in U.S. Hotel Room Revenue - The first 28 shows of the tour added $98.2 million in added room revenue on top of normal seasonal levels. The overall $208 million estimated impact now three months later is conservative, accounting only for the 53 concert nights.