Real Madrid C.F. Selects Greenfly to Power Digital Media Sharing With Athletes and Transform Player-Fan Engagement
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Triple-digit engagement growth for Real Madrid women’s team lays groundwork for continued expansion across Real Madrid’s global digital media network.
Real Madrid has had outstanding success using Greenfly to help coordinate the launch of the Club’s professional women’s team, and is now looking to extend the partnership to support their other teams. For the players, [Greenfly] is like having the power of Real Madrid’s entire content team in their pocket and the two-way collaborations means we can bring fans and players closer than ever before,” says Julien Piwowar, head of innovation at Real Madrid Next