when is the right time to hire full time employees. julie, i m going to start with you. i think when you talk about budget reasons, part-time, freelance staff can be cheaper but it can also be more expensive as i found with my own personal experience because there is this great turnover and training. and you don t necessarily take it into consideration when you first make these decisions. that s exactly right. first of all i would commend her on being so resourceful and lean. i m a believer in starving your way to success. we often talk about being resource constrained as an issue. but there is an up side as well. it drives things to first things first. you re absolutely right, there is a cost to outsource or part-time employees.
there are of course many, many more entrepreneurial businesses. gene marks is the head of the marks group, providing technology and consulting services to small and medium businesses. and julie hannah entrepreneur and investor a board director. so good to see both of you guys. it s interesting you use the word genius. to be a genius, it s more than coming up with a good product, right? we can be smart and good business people. but you look at someone like jeff bezos. i would say he is a genius. what separates the two? people have creative genius. we all have different definitions what they are. i deal with small business owners. they are really one in a million kind of guys.
hi everyone. i m j.j. ramberg. welcome to your business. getting your customers to embrace your brand is hard. but when you do it right it is sort of magic. that s when you get customer loyalty and a business that is more than just a passing fad. we visited one company which combined panty a few glasses of wine and a smart business plan that s making it all work. i think it s still here because it hit a nerve. people have said it s a fad. and i always say, well was golf a fad? they have a colorful future. they know it s more than just a trend. we guilty this concept thinking it would be a fun night out for women. if it had been a fad it would have fallen off way before now. we started every session and never miss a beat. the founders of painted with a twist say they saw demand right from the start. people are waiting, open open, open at the front door. we noticed people were coming from the city. they were driving across two bridges. after eight years in bus