Why advertisers can no longer trust Google searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.
While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings particularly the number of topics in the initial design.
FLoC is coming Here’s what we know so far
Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried.
George Nguyen on March 15, 2021 at 11:00 am
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Earlier this month, Google announced that it would not build or use alternate identifiers to track users for advertising purposes. Instead, the company reiterated that its ads will be driven by one of its Privacy Sandbox initiatives, called Federated Learning of Cohorts (FLoC).
Advertisers have been anticipating the shift away from third-party cookies for years, but now, we have some understanding of the technology that the industry leader will be backing to replace it. Google has positioned FLoC squarely between users, who have grown increasingly privacy-conscious, and advertisers, who view it in the shadow of the third-party cookies they’ve become accustomed to. This has generated questions and concerns from both sides, many of which are unlikely to be