The greatest ever social media spat took place before the first tweet was sent, and was conducted via fax, which was like email but with the satisfyingly tangible tear of a fresh missive just arrived from across the planet. It was early 1993 and Julie Burchill, then of the Modern Review, was locked in a
I was reading an article about marketing the other day. It was about how being young is associated with freedom, happiness and being cool, so even brands that target older consumers tap into youthful marketing because they want to appear fresh and forward-thinking.