MIL OSI Translation. Region: Germany / Deutschland –
Source: BMW Group Munich. Electrification, conquering new target groups and consistent customer orientation are the focus of the realignment with which the British premium brand MINI is setting the course for its future model range. After the announcement of a new generation of all-electric small cars from the brand, another decision has now been made: the success story of the MINI Convertible will be continued. The development of a successor to the only open four-seater in the premium small car segment is a done deal. The presentation of the new model is planned for the year 2025. “The MINI Convertible has a large and particularly loyal fan base. This is also shown by the great demand for the latest, recently revised model, ”says Bernd Körber, Head of the MINI brand. “We are therefore firmly convinced of the success of this vehicle concept for the future as well.” With the new edition of the MINI Convertible introduced