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Share How the watch business is doing in these times depends on where you’re looking, with sales in some countries virtually on hold as others cautiously recover, and one in particular speeds ahead. The watch industry is no stranger to threats to its very existence; there have been three in the past 50 years. The first came with the “quartz crisis” of the 1970s, when the introduction of cheaper – and more accurate – battery-powered watches decimated the traditional industry thanks to sales suddenly falling 15 per cent; and the second was the financial crisis of 2009 that left sales down 22 per cent. Stop, slow down or go: Rolex Oyster Perpetual watches in red, yellow and green represent the three-speed world of the watch industry amid the pandemic reset. 

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