Ifeoma Ike, whose departure from Morales’ campaign last week triggered a tumultuous internal feud over workplace conditions, wrote on Twitter that she’s “honored to say” she’s joining Wiley’s team as her new senior adviser.
The popularity of each candidate’s message and chances of victory depend not only on the strength of their personal appeal to voters but also their campaign infrastructure.
There is no one formula for victory in the Democratic mayoral primary and the top eight candidates are running vastly different campaigns. The popularity of each candidate’s message and chances of victory depend not only on the strength of their personal appeal to voters but also their campaign infrastructure – including the tacticians, advisors, consultants, and campaign staff members who mostly go unseen but whose work informs the candidates’ policies, positions, fundraising, advertising, and public appearances.
As to be expected, consultants, in particular, are having a lucrative year supplying the mayoral candidates with all manner of advice. The more well-resourced campaigns are spending hundreds of thousands, if not millions, on firms and individuals helping them hone their pitch. Leaner campaigns have had to be more creative as they try to curry favor with the electorate with fewer campaign professionals.
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Rep. Hakeem Jeffries, the fifth-ranking Democrat in the House of Representatives, shook up the New York City mayor’s race by throwing his support behind Maya Wiley in the Democratic primary earlier this month. The endorsement provided a major boost to Wiley, a former counsel to Mayor Bill de Blasio. It also put the rumored rivalry between Jeffries and one of Wiley’s opponents, Brooklyn Borough President Eric Adams, into the spotlight.
Jeffries talked to City & State about why he backed Wiley and how, despite persistent “political gossip,” he has “nothing but respect” for Adams. The borough president also denied any discord. However, from their roots representing overlapping districts in the state legislature, the pair have notably ended up on the opposite sides of multiple political fights as they tried to play kingmaker in Central Brooklyn. With the mayor’s race in full swing, the pair find themselves at odds again with Adams trying to maintain his status as