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Primark and H&M among brands to join new fashion initiative to boost circularity

Primark and H&M are among the leading fashion brands to join a new fashion sector initiative to boost circular business models.

Fashion giants pledge to collaborate on circular business model trials

The likes of H&M Group, Primark and Zalando have joined a new collaborative initiative aimed at scaling business models that do not rely on selling new items, such as repair and resale.

Global brands back Fashion ReModel initiative to drive circularity

Global brands back Fashion ReModel initiative to drive circularity
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Brands sign up to Fashion Remodel to develop circular economy

Leading fashion brands join forces with the Ellen MacArthur Foundation to transform the industry by scaling circular business models and decoupling revenue from production.

Primark and H&M among brands to join new fashion initiative to boost circularity

The Ellen MacArthur Foundation is leading the project which will identify solutions to decouple revenue from the production of new garments.

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