European Study Shows Minimal Ad Fraud When Multiple Supply Chain Participants Adopt Rigorous Standards prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
85% of UK Consumers Would Boycott Favourite Brands if Ads Appeared Near Covid-19 Conspiracies
A significant majority of respondents (89%) said that hate speech had increased online over the last year. Highlighting the brand safety risk of such content, 72% of respondents felt hate speech should be blocked by advertisers, one of the two highest responses for blocked categories. The majority of respondents also said advertisers should block pornographic content (73%), violent content (68%), illegal drug-related content (66%), and unsafe or hacked websites (59%). The past year has brought forth the four horsemen of toxic content into the advertising ecosystem: death, lies, political poison, and hate speech, said
Agenda for IAB Connect 2021 on April 15 is Published
April 9, 2021
IAB Ireland has published the agenda for its forthcoming Connect 2021 online conference which takes place on April 15 between 2pm and 4pm.
The theme for Connect 2021 is Purpose in a time of Change and the event will be opened by Suzanne McElligott, CEO IAB Ireland who will share the topline results of the IAB Ireland PwC Online Adspend Study for 2020.
Next up will be Cian Corbett, digital and innovation marketing manager, AIB who will talk about how AIB is “putting the social back into social media” while showcasing some of the bank’s sustainability content examples from the past 12 months.
IAB Connect 2021 Webinar to Focus on Brand Purpose adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.