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The Next Amenity? Furnished Condos
Developers are catering to buyers who want a true move-in experience, with the furniture already in place.
The Lofts Pier Village in Long Branch, N.J., an oceanfront residential complex, is selling one- to four-bedroom apartments both furnished and unfurnished.Credit.Laura Moss for The New York Times
By Hannah Selinger
March 16, 2021
Developers looking for new ways to market apartments during the pandemic have decided that more is better, so they have begun to offer buyers furnished apartments, solving two design problems: many people are wary about shopping in stores and are also leery of the current backlogs in the home furnishings market.