Dietician Caylin Goodchild said: “Marketing a chocolate bar as a “healthy snack” does come as a bit of a shock. Endurance exercise or sport does require additional carb intake (usually in the form of refined carbs), but your everyday gym-goer would likely want to skip the refined carbs and rather opt for a whey protein or milk, or something to assist muscle repair.
“A Bar-One does supply energy, but this is mainly from sugar and unhealthy fats, whereas healthy, nutritious options (of carbs and fat) can rather be chosen. While chocolate, in moderation, can be enjoyed by individuals, it doesn’t seem correct to market it as a “health food”.”