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Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics- Wine Intelligence

Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics- Wine Intelligence
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United kingdomSouth koreaSouth koreanLulie halsteadJuan parkClient managerEast asianஒன்றுபட்டது கிஂக்டம்தெற்கு கொரியாதெற்கு கொரியன்லூலி ஹால்ஸ்டெட்ஜுவான் பூங்காவாடிக்கையாளர் மேலாளர்கிழக்கு ஆசிய

Underwater wine ageing: Why are wineries doing it?

Decanter Underwater wine ageing: Why are wineries doing it? Submerging wines in oceans and lakes may not be to everyone’s taste, but why are proponents doing it and what do they say about the effect on flavour? Underwater wine ageing: A niche trend Underwater wine ageing has developed as a niche trend that has spread around the world – even if US regulators raised questions about the practice in 2015. While some may view it as a marketing move, many participants say they are keen to experiment with ageing in a new environment in nature and that there is evidence of underwater conditions affecting a wine’s flavour.

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Wine packaging and the rise of e-commerce- Wine Intelligence

How will the rise of e-commerce impact wine packaging? At the end of 2020 – which now feels like a long time ago – I had the pleasure of sharing a session with Eladio Araiz of La Rioja Alta at a Rioja Marketing Club event called Wine Land 2020. The topic of the discussion was wine packaging. How consumers enjoy products has long fascinated me as it is as much about technology as it is about consumer adoption. Take hot drinks, for example. Tea is commonly available in individual bags, but we rarely find coffee that way. In fact, we had to wait for George Clooney to popularise pods for us to purchase coffee in single units. Instant coffee, on the other hand, is very popular, but instant tea never caught on.

United kingdomRioja altaGeorge clooneyEladio araizRioja marketing clubSwine landWine intelligenceJuan parkஒன்றுபட்டது கிஂக்டம்ரியோஜா ஆல்டாஜார்ஜ் குளூனிரியோஜா சந்தைப்படுத்தல் சங்கம்மது நிலமது உளவுத்துறைஜுவான் பூங்கா