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A Trump Tower s Revival Tests a Tarnished Brand s Foreign Appeal

Feb 03 2021, 7:01 PM February 03 2021, 4:30 PM February 03 2021, 7:01 PM (Bloomberg) The gilded Trump name may no longer sell New York real estate. But, 5,000 miles away, investors are raising millions in a bet that the former president’s brand retains its international cache. (Bloomberg) The gilded Trump name may no longer sell New York real estate. But, 5,000 miles away, investors are raising millions in a bet that the former president’s brand retains its international cache. In South America, they’re resurrecting a project left for dead: a Trump tower in Punta del Este, the Uruguay resort city known as a playground for the region’s elite and U.S. celebrities such as Facebook’s Mark Zuckerberg and designer Ralph Lauren.

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