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Blaze Pizza set to open Berkeley location in Blackwell Hall
Matt Gibson/Staff
Blaze Pizza, known for its “hyper-personalized pizzas,” according to franchise representative Harsh Ghai, prepares each personalized pizza on an assembly line. UC Berkeley students expressed their excitement, with campus sophomore Fianna Ton noting that campus students and Berkeley residents are aware of the importance of supporting community businesses in addition to enjoying corporate fare.
Blaze Pizza, a popular fast-casual pizza franchise with more than 300 locations in California and abroad, is set to open a branch on the corner of Bancroft Way and Dana Street.
Founded in 2011 by the creators of the similarly ubiquitous Wetzel’s Pretzels, Blaze Pizza is known for its “hyper-personalized pizzas,” according to Blaze Pizza franchisee Pawan Singh. In the style of restaurants such as Chipotle or Subway, each pizza is constructed on an assembly line according to the customer’s wishes. Singh s