Chinese retail keen on promoting South African apples
South Africa s deciduous fruit industry body is this year running its first campaign promoting its apples in China, as it has for many years done in Europe.
“We ve only just started with the campaign which will run until August, and we re seeing big interest and enthusiasm from large importers and retailers like Joy Wing Mau and Pagoda,” says Jacques du Preez, manager of trade and markets at Hortgro.
“Since it s our first year of running a promotional campaign in China – and hopefully starting this month our campaign in India will also get off the ground – we re taking it slowly, but the plan is for it to become a medium to longterm investment, and to become an annual campaign.”
Dole and China s Joy Wing Mau establish strategic cooperation
April 29 , 2021
Dole and the Joy Wing Mau Corporation, one of China s largest fruit companies - have established a strategic cooperation agreement for the first time.
Together they will pour their efforts into new projects that will further strengthen their cooperation and lead to mutual benefit, the companies said.
Joy Wing Mau and Dole organized a satisfactory contract-signing ceremony at the Joy Wing Mau Group Shenzhen Operations Center.
Joy Wing Mau has already established long-term strategic partnerships with some of the largest fruit brands such as Zespri, T&G, Hortifrut, Driscoll s, and Rockit.
Joy Wing Mau, Dole establish strategic cooperation
Leading fruit businesses team up to develop new, mutually beneficial projects (L-R) Yang Tong and Zhang Jian
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Global fruit company Dole and Joy Wing Mau, one of China’s leading fruit company’s, have teamed up to establish strategic cooperation for the first time.
Together they will pour their efforts into new projects that will further strengthen their cooperation and lead to mutual benefit.
Joy Wing Mau and Dole organised a contract-signing ceremony at the Joy Wing Mau Shenzhen Operations Centre.
Attendees from Dole China’s packaged foodstuffs and drinks team included president and board chair Yang Tong, director head of sales Ma Renxing, and director head of marketing Li Guangyi.
Joy Wing Mau and Dole establish strategic cooperation
Dole, one of the largest fruit and processed fruit product company, and Joy Wing Mau Corporation Limited (Joy Wing Mau), one of China’s leading fruit companies, have established strategic cooperation for the first time. Together they will pour their efforts into new projects that will further strengthen their cooperation and lead to mutual benefit. Joy Wing Mau and Dole China organized a satisfactory contract-signing ceremony at the Joy Wing Mau Group Shenzhen Operations Center.
Yang Tong (Dole China representative) and Zhang Jian (Joy Wing Mau) signed a strategic cooperation agreement
Honored guests such as president Yang Tong, board chair in charge of Dole China Packaged Foodstuffs and Drinks; director Ma Renxing, head of sales at Dole Packaged Foodstuffs and Drinks; and director Li Guangyi, head of marketing at Dole China Packaged Foodstuffs and Drinks; and of course Zhang Jian, president of the Joy Wing Mau Group, all att