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Wasnt catcherey as you would hope it would be. I think the idea of staying Healthy People tune out to that a little bit, versus, thats why nike uses the olympic athletes. Thats why you have that picture in your mind when you are trying to meet that goal. You want it to be a little bit beyond everyday. Couple of comments. Great work. Daniel pink who is an author who wrote the book drive. I think i brought that up before. His new book. Im not promoting it in anyway. Its called to sell is human have you heard of that is this . Its a fascinating book because when we think of sales we think about products and this is how to get people to buy into your idea. He calls it nonsales selling. You are selling your idea. You are trying to convince somebody and you are in a meeting and how do do that. There is a whole fascinating exploration of psychology on how we sell people stuff and we dont think of selling as you would imagine car salesman. In that book is fascinating things. I remember a few o

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