Through various business moves, two new jobs for Harry and a PR-savvy, revelation-packed interview with Oprah herself earlier this spring, they are reinventing themselves as multi hyphenate American celebrities, the kind who dabble in content, philanthropy, technology and a tasteful dash of politics. Essentially, they are becoming a brand - and their unique royal sparkle would make them especially well positioned to leverage that brand across many different areas. That wasn t an option for Harry s great-great uncle, the Duke of Windsor, when he abdicated his position as king back in 1936. But whether this new form of fame will give the Sussexes a happier and more sustainable life remains to be seen.
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