NFTs may play a significant role in the future for organizations trying to spice up their rewards programs, according to Adam Brotman, co-CEO and co-founder of Forum3. As the world becomes increasingly digital, customer demands and requirements are shifting. As the former chief digital officer of Starbucks and other large brands, Brotman said, “We’re hearing …
Starbucks is brewing up excitement around NFTs with the launch Starbucks Odyssey Journeys, a series of entertaining, interactive activities to earn collectible Journey Stamps (NFTs) and Odyssey Points that will unlock access to benefits and experiences. Powered by Web3 technology,…