A ‘purpose’ and a product may not always align with each other, hence we must stop ‘force-fitting’ it in every campaign possible, say industry leaders.
The director strategy planning at BBDO India, Sangeet Pillai, is moving back to the US after completing his two-year stint with Omnicom’s youngest agency.Based in Mumbai, Pillai led the global planning for emerging markets on Procter & Gamble’s Gillette brand while managing the planning for other key BBDO projects such as Nimbooz, Quaker Oats and Aviva.
What WPP aims to achieve from yet another merger after two 'failed' attempts: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
What WPP aims to achieve from yet another merger after two 'failed' attempts: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.