It was mid-2020 and my team and I had only months earlier celebrated the grand opening of our beachfront resort Meliá Koh Samui. At the property s January 10, 2020 debut, just before the onset of the global pandemic, we were bristling with excitement, as usually the first two years after an opening make for the gift that keeps on giving.
With the holiday season just around the corner, Airbnb recently released a YouGov survey that found that over 30% of Thais want to travel to rural destinations, especially to more remote and off-the-beaten-path destinations.