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How Just Hype built a community through TikTok

I joined Just Hype in March 2021, just as we were coming out of the worst of Covid, and I was tasked with regaining the association the brand once had

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Asos and Just Hype: how to build community with TikTok

The panel kicked off by discussing the demographics that can be reached via the platform, users of which skew young: research shows around 27% of TikTok

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