July 7, 2021 10:49
Dating app Hinge has unveiled its latest ad campaign, which wants users to delete their profiles.
The campaign, creatively-led by US advertising agency, Opinionated, is set to be rolled out from 12 July globally, including in Australia, in the coming months.
The ads feature daters telling their profile pictures they’ve finally met their perfect match and it’s time to break up.
The campaign will run across television, video on demand, streaming, Facebook, Instagram, Snapchat, and were produced as part of Hinge’s ongoing ‘designed to be deleted’ push for users.
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Hinge wants to be the most effective dating app for singles looking for meaningful connections and is currently setting up a date every two seconds, according to its in-house insights.