Zillow Surfing 2.0: Real estate giant uses AI to beef up virtual touring tool
February 16, 2021 at 10:39 pm
Zillow Surfing just got an upgrade.
Zillow Group on Wednesday rolled out a new feature for its virtual tour experience that uses machine learning to pull together various media content with an interactive floor plan. The idea is to make it easier for homebuyers to get a feel for a property without actually visiting in person.
“It allows the shopper to have a deeper, more authentic sense of home,” said Josh Weisberg, VP of Zillow’s Rich Media Experience team.
Virtual tours have been key for real estate sites such as Zillow and Redfin during the pandemic. Zillow already offers its 3D Home tours that stitch together panorama photos. The number of 3D Home tours used on for-sale listings more than tripled between 2019 and 2020. Zillow’s data also shows that virtual home tours attract more traffic compared to listings without them.
/PRNewswire/ Zillow® is unveiling technology today that will change the way home shoppers tour a home remotely. The new 3D Home® interactive floor plans.