Lynx has rolled out a trio of sports products as part of the relaunch
Lynx is undergoing a major rebrand in the hope of appealing to a younger, gen Z audience.
The Unilever-owned brand said it wanted its new-look range, which “doesn’t rely on gender stereotypes”, to appeal to both old fans and newcomers to the brand.
It has reformulated its entire range, which it said would help deliver up to 72 hours of “enhanced freshness” and “superior fragrance”.
Its new packaging, meanwhile, was designed in collaboration with street artist and illustrator Ben Tallon, who has previously worked with fashion brands such as Nike, Dr Martens and Adidas.